private label
noun
: a label associated with a specific chain store
also
: a brand or product having a private label
—usually hyphenated when used attributively
private-label clothes
Examples of private label in a Sentence
Recent Examples on the Web
Michaels has acquired Joann's intellectual property and private label brands – including the Big Twist brands – the craft retailer announced Thursday, June 5.
—
Mike Snider, USA Today, 6 June 2025
Every Joann Fabrics Has Officially Shut Down—Here's Where Crafters Can Shop Instead
The Joann Brands Acquisition
Michaels just made every former Joann shopper's dream a reality by acquiring both the intellectual property and private label brands of Joann.
—Isabella Milano, Better Homes & Gardens, 6 June 2025
Competitors also include general retailers, such as Walmart (WMT), Costco (COST), and Amazon (AMZN), each of which sell their own private label pet brands.
—David Trainer, Forbes.com, 5 June 2025
If suppliers don’t play ball, Jim pointed out that Costco can choose to put more of its private label brand on its shelves instead.
—Paulina Likos, CNBC, 15 May 2025
See All Example Sentences for private label
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Mike Snider, USA Today, 6 June 2025
Every Joann Fabrics Has Officially Shut Down—Here's Where Crafters Can Shop Instead
The Joann Brands Acquisition
Michaels just made every former Joann shopper's dream a reality by acquiring both the intellectual property and private label brands of Joann.
—Isabella Milano, Better Homes & Gardens, 6 June 2025
Competitors also include general retailers, such as Walmart (WMT), Costco (COST), and Amazon (AMZN), each of which sell their own private label pet brands.
—David Trainer, Forbes.com, 5 June 2025
If suppliers don’t play ball, Jim pointed out that Costco can choose to put more of its private label brand on its shelves instead.
—Paulina Likos, CNBC, 15 May 2025
See All Example Sentences for private label
Cite this Entry
“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 12 Jun. 2025.
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