private label

noun

: a label associated with a specific chain store

also : a brand or product having a private label

—usually hyphenated when used attributively

private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

For the first time ever, ALDI is rebranding its private label products, giving shoppers another reason to reach for its products. —Melinda Salchert, Southern Living, 24 Sep. 2025

When Golf Galaxy was acquired by Dick’s Sporting Goods in 2007, Walter Hagen joined as Dick’s Sporting Goods’ first vertical/private label brand. —Michael Loré, Forbes.com, 15 Sep. 2025

Adeela Hussain Johnson, as a co-founder, and used Brice’s connections making private label makeup bags and other accessories to get a line of duffles, backpacks, passport holders and other travel essentials into production. —Natalie Jarvey, Fortune, 1 Sep. 2025

After starting a distillery just four years ago, Jackson Purchase Distillery is launching its first private label bourbon. —Olivia Evans, The Courier-Journal, 22 Aug. 2025

Word History

First Known Use

1950, in the meaning defined above

Rhymes for private label

• imperturbable
• interpretable
• unwarrantable
• able
• chaebol
• fable
• sable
• stabile
• stable
• table
• allocable
• educable