private label
noun
: a label associated with a specific chain store
also
: a brand or product having a private label
—usually hyphenated when used attributively
private-label clothes
Examples of private label in a Sentence
Recent Examples on the Web
According to the Private Label Manufacturers Association, private label sales rose by nearly 4% last year to a record $271 billion.
—
Greg Petro, Forbes.com, 14 July 2025
Starting in the late 1990s, Reiss transformed the small private label producer founded by his grandfather Sam Tick into one of the vanguards of the luxury outerwear trend.
—Evan Clark, Footwear News, 10 July 2025
Sales of its private label products have grown faster than sales of national brands for seven consecutive quarters, Sargent said.
—Jordan Valinsky, CNN Money, 23 June 2025
Member’s Mark is Sam’s Club’s private label brand which offers a variety of products, including groceries, health and beauty products, clothing, and household items, such as trash bags and cleaning supplies.
—Kait Hanson, Southern Living, 22 June 2025
See All Example Sentences for private label
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Greg Petro, Forbes.com, 14 July 2025
Starting in the late 1990s, Reiss transformed the small private label producer founded by his grandfather Sam Tick into one of the vanguards of the luxury outerwear trend.
—Evan Clark, Footwear News, 10 July 2025
Sales of its private label products have grown faster than sales of national brands for seven consecutive quarters, Sargent said.
—Jordan Valinsky, CNN Money, 23 June 2025
Member’s Mark is Sam’s Club’s private label brand which offers a variety of products, including groceries, health and beauty products, clothing, and household items, such as trash bags and cleaning supplies.
—Kait Hanson, Southern Living, 22 June 2025
See All Example Sentences for private label
Cite this Entry
“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 24 Jul. 2025.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
Share