private label

noun

: a label associated with a specific chain store

also : a brand or product having a private label

—usually hyphenated when used attributively

private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

The company stabilized its performance by focusing on higher-margin private label products, enhancing its digital platform, and broadening its in-house advertising and health services. —Trefis Team, Forbes.com, 18 June 2025

Custom flavors is taking over the West Winds facilities from S&D Coffee & Tea, a private label supplier to chains like McDonald’s, Dunkin’ and Bojangles. —Sydney Sasser, Charlotte Observer, 16 June 2025

Our discussions with our private label vendors have been productive. —Jean E. Palmieri, Footwear News, 29 May 2025

Michaels has acquired Joann's intellectual property and private label brands – including the Big Twist brands – the craft retailer announced Thursday, June 5. —Mike Snider, USA Today, 6 June 2025

Word History

First Known Use

1950, in the meaning defined above

Rhymes for private label

• imperturbable
• interpretable
• unwarrantable
• able
• chaebol
• fable
• sable
• stabile
• stable
• table
• allocable
• educable