private label
noun
: a label associated with a specific chain store
also
: a brand or product having a private label
—usually hyphenated when used attributively
private-label clothes
Examples of private label in a Sentence
Recent Examples on the Web
Whether the owner seeks to enjoy hobby winemaking or showing off a private label, more than an acre of vineyards is planted with Cabernet Sauvignon vines.
—
Sacbee.com, 29 Nov. 2025
The company also flexed its private label muscle, ramping up the Cat & Jack kids’ line into $2 billion in two years and getting the All in Motion active brand to $1 billion in a year.
—Evan Clark, Footwear News, 25 Nov. 2025
Those with knowledge of the Walmart meal strategy and makeup tell CNBC the bundle this year contains 30% less product and that some brand-name products were substituted with items from its private label to keep costs lower.
—Lori Ann Larocco, CNBC, 21 Nov. 2025
In August, Target relaunched Universal Thread, its women’s denim brand introduced in 2018 as part of the retailer’s private label expansion.
—Angela Velasquez, Sourcing Journal, 10 Nov. 2025
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Sacbee.com, 29 Nov. 2025
The company also flexed its private label muscle, ramping up the Cat & Jack kids’ line into $2 billion in two years and getting the All in Motion active brand to $1 billion in a year.
—Evan Clark, Footwear News, 25 Nov. 2025
Those with knowledge of the Walmart meal strategy and makeup tell CNBC the bundle this year contains 30% less product and that some brand-name products were substituted with items from its private label to keep costs lower.
—Lori Ann Larocco, CNBC, 21 Nov. 2025
In August, Target relaunched Universal Thread, its women’s denim brand introduced in 2018 as part of the retailer’s private label expansion.
—Angela Velasquez, Sourcing Journal, 10 Nov. 2025
See All Example Sentences for private label
Cite this Entry
“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 2 Dec. 2025.
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